Once you get to the top on Google, how do you stay there?

How To Stay On The Top Of Google Search Results

There's plenty of advice out there to tell you how to get your website to the top of Google search engine rankings. Once you get to the top, however, what does it take to stay there? Read on to learn what you need to build a strong local SEO strategy.

UPDATE YOUR CONTENT ON A REGULAR BASIS

When Google released its Caffeine update a couple of years ago, it enabled the search engine to crawl and store websites much faster than before. This meant that Google was able to see when websites added content. Google's update came to mean that websites with the freshest content were pushed to the top of the search rankings. Not only do you need to keep creating new pages for your website, you need to update old pages with new content and keywords, as well. You should be able to keep your pages as fresh as possible by putting in some keyword research.

KEEP CHECKING OUT THE COMPETITION

If you don't keep an eye on your competition, it's likely that they will try better moves than you at some point to overtake you in the search rankings. Free tools such as Ubersuggest help you get a detailed look at competing websites to see what keywords they use for their advertising and what their ad copy looks like.

GET GREAT SOCIAL SIGNALS

A lot of business owners argue that social media isn’t worth the time. It’s true that the number of times that a post gets shared or liked on social media does not directly affect search rankings. It does help indirectly, however, by giving web pages more authority and traffic. If you are to remain in the top three on Google's search rankings for your keywords of choice, then, you need to pay attention to the social signals that your content gets.

The first goal should be to post quality content on social media as often as possible. It can also help make sure that the captions and posts are built around good keywords. When audiences find your business by the keywords you use, they will like and share your content to make it popular, which send social signals to Google. Your popularity on the social networks can help you get to the top on Google.

MONITOR MORE EFFICIENTLY

You need to keep an eye on every variable that is likely to affect your ranking, and take action the moment you detect a problem. A website business analytics dashboard AHREFs can help you stay on top of a wide range of variables from keyword rankings to linking websites. When you have every detail to do with your website accessible in one window, you're usually able to keep track of more, and act quickly on any problem that turns up.

MAKE YOUR WEBSITE MORE USABLE

Building a website that loads quickly and allows easy navigation is important if you want to maintain your ranking. If your website either fails to load completely in a short period of time, or makes navigation difficult, it will likely send visitors away. When a website has visitors who stay for only a short time, it affects the site's search ranking.

NEVER STOP BUILDING LINKS

You need a great link profile to even enter the top three search rankings on Google. If you want to keep your position, however, you'll need to continue to build links even faster than before. This is because once you get to the top, you will have your competition studying your link profile to build a similar one for themselves.

If you want to stay at the top on the search engines, you can't slack off on the effort that you put into building a great website experience. You will need to continue with everything you did to get to the top, and then do some more.

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